Nowadays having “great content” is paramount. Everyone mentions that you must have engaging content for your audience since it is good for things like SEO and overall brand awareness. Understanding is one thing, but how can you tell when your content is high quality and truly engaging? It really comes down to how your business can provide help and knowledge to its followers. This leads us into our main point:
Is your Content Useful?
Content can be deemed “useful” for various reasons. Is there a question that needs to be answered? Providing a complete and in-depth answer to a question can help solve a specific or generic problem, which is great for your brand. Always keep your followers in mind and try to think as they would.
Detailed explanations can be given for the products or services you provide so that your followers know how you can help them. How does your product fit their needs? Another method of helping users with your products is by providing them clear, short, and concise instructions that make their experiences easier and less time constraining.
Always try to inform and provide useful knowledge to your followers. People love content that teaches something new, especially if they can get that on a regular basis from a brand that they really support. Things like “How-To” posts and nifty guidance can go a long way in terms of your viewers reacting in a positive manner.
Another method of generating useful content is through pure entertainment. This can be achieved through fun stories, quotes, imagery, infographics, charts, videos, news, contests and anything in between. Being creative is important when it comes to brand reputation. Think outside the box and keep your users interested! If it’s not boring, chances are that viewers will respond to your content and they will notice the valuable time and effort you’ve put into making their experience a good one.
What’s the Purpose?
At the end of the day, your followers will stay with you if they find what you post is useful to them in any way. This is why it is of key importance to remember how every single piece of content you share should have a purpose in mind and works to help drive a relationship between you and the customer. The more reactions and engagements you can get from your unique content, the more trusted your brand will become as a result. A form of credibility comes into play once a brand becomes well established in its market niche. Make sure all your content stays up to date. Don’t be afraid to update older content that was published a long time ago to ensure that your credibility stays in check. The more up to date and engaging your content is, the more chances you have of leaving an impression on your viewers.
Creating content is one thing, but understanding ways in which your company can stand out amongst the rest is a key factor in making your content great. Keep your business goals in mind when you create and share content across different channels. Make sure you provide value to the viewers and try to be as unique as possible. To learn more about brand awareness and marketing, please fill out the form below or click here to contact us and schedule a chat.