As we approach a “mobile-first” mentality in the world of business, it is important to think about website speeds. Fast loading websites make a big difference in terms of customer satisfaction and retention. Nowadays content is key, meaning that the more helpful and engaging you can make your content, the better received it will be. Great content usually incorporates lots of images and videos on your site, especially blog posts. It is always a best practice to ensure your website speed is up to par, especially if you are into sharing multiple forms of media.
What is one of the quickest ways that you can help keep your site running smoothly? We think a key area to stay on top of would be your graphics! Always check your image and graphics file sizes. For example, let’s say you run a business that handles many products and you’ve just completed a big product photo shoot. The resulting images from this would be massive in terms of adding them to your website. Big visuals and flashy media can often mean BIG FILES (100s of MBs even GBs). There’s just more to load, meaning that site speed will be hindered. The key to maintaining fast site speeds is the optimization of these graphics for both mobile and desktop viewing.
Compress your images and graphic files in order to ensure quick load speeds. If you don’t resize your images after capturing them, your site could be in trouble. A good number to aim for would be anywhere under 1 MB per image. Sometimes that isn’t possible because of the specific image you took, but most times this can be achieved with photos. Deliver the right message through your engaging content, BUT, make sure it is optimized for good website performance.
Developing a modern website that is well optimized for desktop and mobile is a big task. With the right technical knowledge and planning, you can work to achieve your business goals. It’s hard to stay on top of the ins and outs of the web development & digital marketing world since everything is either constantly changing or being updated. That’s why we make it our business to stay on top of these trends and help strategize with our clients. If you have any questions, please contact us in the form below or Contact Us Here.