A sales lead is the identification of a person or entity that has the interest and authority to purchase a product or service. This step represents the first stage of a sales process. The identification of the sales lead is referred to as lead generation, a process conducted by either the marketing or sales organization.
The lead may have a corporation or business associated (a B2B lead). Sales leads are generic leads instead of a particular company or brand. Sales leads come from either lead generation companies’ processes–such as trade shows, direct marketing, Internet marketing or making a connection through a social network. For a sales lead to qualify as a sales prospect, or equivalently to move a lead from the process step sales lead to the process sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead’s product applicability, availability of funding, and time frame for purchase.
Online Marketing vs Offline Marketing
There are a number of ways in which you can market your company but there does seem to be an on-going debate between traditional offline marketing and utilising online marketing to capture that new audience.
Online Marketing provides businesses with an exciting challenge and a way of reaching people all over the world in an instance. In reality your marketing stance will reflect the size of your business, the budget you are working with and the type of people you are trying to attract as customers. Test out different methods, track and analyse your results and very often you will find a compromise between a few different strands of marketing that work for you.
Offline Marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. It can be a lot easier for a person with a traditional mindset to see the facts and figures related to offline advertising as opposed to online and can also be an effective tool to keep your brand in the limelight.