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Digital Marketing in the Metaverse

The Metaverse is not a technology but a concept existing through various technologies. Any virtual space can be metaversal; we need to keep this in mind to understand how it works and how it can be taken advantage of. We can simply describe the metaverse…

Creative Marketing in a New Year

Move over cliches like “New Year, new beginnings.” Taglines like these won’t win over your potential customers anymore. To help you crush your New Year marketing promotions, we’ve got some digital marketing campaign tips and tricks for you. Following is our list of the top tips…

Using Google Analytics in Shopify

This week, we expand on how to set up Google Analytics for Shopify (with step-by-step instructions) so you can better understand your store data. If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not…