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Instagram Growth Strategies

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and…

Is Blogging Still Relevant?

Ten years ago saw the emergence of blogging as a mainstream corporate digital tactic. Before that, politics, travel, cooking and technology blogs were popping up all over the place, offering reliable sources of advice and niche information. Of course, strategic-thinking marketers quickly caught on to…

Public Screen Advertising with Google

Yesterday, Google announced that all Display & Video 360 users will now be able to expand their campaigns to digital out-of-home ads, including screens in public places, like stadiums, airports, bus stops, shopping centers, elevators, taxis and more. That could be a big addition to your promotions,…

Fundamental Truths about SEO

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay…

E-Mail Marketing in 2022

Gone are the days when all marketers used email in the same way. In today’s economy, marketers are using email to create deeper connections with customers, increase ecommerce sales, push consumers to new calls to action such as click and collect (buying an item online to pick…