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Choosing the Right Amazon Marketing Agency

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that fails.

With a pool of more than 2.5 million sellers battling it out for the attention of Amazon’s customers, only 10% of them generate annual sales of more than $100,000.

Only a few sellers are able to generate a large amount of income through the platform. 

Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenue?

By partnering with a top Amazon marketing agency, you can allow them to improve the visibility of your store, reach more buyers, and drive sales.

Below, you can find our recommended steps on choosing the right Amazon Marketing Agency to grow your store business on the platform.

Know Your Goals and Desired Outcomes

A marketing agency is not there to re-invent your store on Amazon. Instead, they work with you to achieve your goals and realize your business outcomes. 

If you, the store owner, fail to define what specific goals and outcomes you are attempting to reach, how is it that an agency can magically turn your store into a success over night?

Well, it does not work that way. 

To help you get started, let’s explore some scenarios when you should hire an Amazon marketing agency. 

Example #1: Rank your products higher in Amazon search

We have already mentioned that Amazon has over 2.5 million sellers. 

However, that’s nothing close to the number of products competing for your potential customers attention and credit cards on the platform.

According to Retail Touchpoints, more than 353 million different products are currently listed for sale on Amazon.

With so many stores and products, your store basically does not exist unless it ranks well in Amazon’s search engine. 

Let us assume you sell belly button rings and someone goes on Amazon to search for it:

This search term alone produced over 96 different products on Amazon’s first search results page, which includes 12 stores.

What if your store isn’t one of them?

Your goal should then be to improve your Amazon SEO. 

The higher your rankings, the more visibility you have with Amazon’s customers; more visibility means more sales for your store. 

As you see in the screenshot above, an excellent way to achieve this is to ensure your store and product descriptions are optimized with relevant keywords. 

Is this why you’re looking for an Amazon marketing agency?

Then, consider one with SEO-driven content marketing program as both store and product descriptions are forms of well-targeted content creation.

Example #2: Promote your Amazon products on Amazon

Let’s keep using our belly button ring example. 

This time, assume that you have optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Despite this, it’s possible to still have other sellers with similar products on Amazon rank higher than you. You can expect this because Amazon has several important ranking factors.

For instance, see the first product listed for the belly button ring we searched earlier:

This product was promoted to the very first position on the Amazon search results page; the store spent money to get their ad to the top of the list. This illustrates Amazon’s ‘pay to play’ advertising. 

That is why it has a “Sponsored” label. 

This example should show that you are able to promote your store on Amazon to reach targeted buyers based on different criteria, such as search terms, locations and age range.

If this is your goal, your main outcome would be to skip the queue and reach potential buyers on Amazon through targeting different search criteria.

Comparable to Google Ads, Amazon now has an entire ad network that you can access. Like any ad network, it requires a ton of setup and a copious amount of ongoing attention if you wish to make a decent profit.

An Amazon marketing agency is ideal for this type of work. You already have your store and products, all you now need is an experienced team to run your advertising.

Will an agency add to your total costs instead of running the ads yourself? Yes, however the ads will also perform a lot better if ran by an agency.

So if you have either of these two goals, we highly recommend working with an Amazon marketing agency.

At VCOMP Inc, we offer Amazon Marketing Services that range anywhere from learning how to create and maintain Amazon listings to Product Marketing and Ranking Services.

Give us a call or e-mail today to learn how we can help your Amazon store reach the level of success that it deserves.

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