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Digital Marketing Trends for 2021

The ongoing COVID-19 pandemic has elevated how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses to COVID-19 have given us…

Holiday Marketing Tips for this Year

Christmas is almost here. The Tim Horton’s holiday cups have been released, we’re preparing to stuff ourselves with all kinds of festive foods, and also gearing up for a new kind of winter holidays and the start of a new and hopefully better year. December…

Conducting Keyword Research for SEO

Your SEO keywords are the keywords and phrases placed in your web content that make it possible for people to find your business through use of a search engine. A website that is well optimized for search engines is said to “speak the same language” as…

Mistakes to Avoid in Google Ads

Contrary to popular belief, Search Engine Optimization and Pay-Per-Click aren’t on opposite sides of the Marketing spectrum. There are plenty of ways the two disciplines can work hand in hand, especially when it comes to the optimization of your Google Ads. In this blog, we…

Telling Your Brand’s Story on Twitter

With regards to marketing, some brands focus on storytelling more than others. For example, a Super Bowl commercial or glossy brochure is the perfect vehicle for telling rich and emotional stories, while the limitations that come with billboards make it difficult to communicate more than…